warm thoughts


Written on: March 14, 2022

propane-energy-marketing-conference-2022The Propane Education & Research Council (PERC) is hosting the “Energy for Everyone Marketing Conference,” April 5-6 in Minneapolis for up to 200 industry members to learn the latest techniques in marketing. This meeting follows a similar format to the “Can-Do Conference” held in Chicago in 2018. The first event received a lot of positive feedback from those in attendance, but COVID-19 slowed the Council’s ability to host a similar conference again until now.

With digital marketing technology still a very new concept to most retail propane marketers as well as many residents of rural area, this conference will also focus heavily on this topic as the 2018 conference did. Billed as “two days of fresh thinking and networking,” the 2022 event is at the Marquette Hotel in Minneapolis. Among the conference sessions, Brian Basilico of B2B Interactive Marketing, will review how email marketing tools have evolved from simple and spammy to Artificial Intelligence-infused, contact management systems that can turn leads into prospects – and prospects into customers. Attendees will learn how automation, integration, and segmentation can help earn trust and close more deals.

A keynote speaker, Dr. Cindra Kamphoff, Ph.D., CMPC, will kick off the conference with a presentation, “Beyond Grit: Embracing Passion & Purpose to Gain the High Performance Edge.” Kamphoff’s focus is helping people gain a high-performance edge by embracing passion and purpose in their work and life. She is the author of Beyond Grit: The Powerful Practices to Gain the High-Performance Edge and her work has appeared in the New York Times, Sports Illustrated, The Huffington Post, USA Today and Runner’s World Magazine.

Other topics for the two day event include:

  • Reach Consumers Online with Google
  • The Propane Brand: Know Your Brand Strengths, Uncover Market Opportunities
  • Evaluate Performance with Dynamic Phone Call Tracking
  • Practical Media Training: Strategies & Techniques
  • Cyber Threats: Protect Your Company and Customer Data
  • Practical Tools to Build Resilience and Courage
  • Own Your Local Search with Paid Digital & SEO
  • Videos, Webinars & Podcasts: How the Pandemic Changed Content Marketing
  • Sales & Marketing Alignment That Drives Results
  • Word Up! Email Messaging and More to Get Prospects to Take Action
  • The Best Integrated Social Campaigns
  • Make Your Website Work For You
  • Discover & Segmentation to Drive Action & Demand

For more information or to register, click here