Written on: September 19, 2026
A proven framework to help B2B manufacturers identify, attack and own growth markets
Covington, KY – DeanHouston, a business-first marketing firm specializing in growth strategies for industrial and technical brands, today announced the release of Attack-A-Market®: Define It. Attack It. Own It.™, a new marketing-strategy book that provides B2B manufacturers with a practical framework for identifying strategic growth opportunities, aligning sales and marketing, and building long-term market leadership.
Written by DeanHouston Founder & Chairman Dale Dean and Executive Vice President of Strategy Walter Bonnett, Attack-A-Market® captures more than 40 years of experience helping industrial and technical products manufacturers navigate changing markets, uncover new revenue opportunities and create a sustainable competitive advantage.
More than a traditional business book, Attack-A-Market® introduces a repeatable methodology built on one central belief: companies achieve their greatest growth by identifying the markets where they can create meaningful differentiation and focusing their resources on becoming the recognized leader.
Dale Dean
Walter Bonnett
The book guides readers through the core principles of the Attack-A-Market framework, including how to:
● Identify high-potential niche markets
● Evaluate market attractiveness and competitive fit
● Build an expert knowledge base within sales and marketing teams
● Develop customer-focused value propositions
● Align sales and marketing around a common growth strategy
● Execute integrated campaigns that generate awareness, preference and demand
● Leverage modern technologies, including artificial intelligence, to optimize market development
“B2B and industrial manufacturers are being asked to do more with fewer resources while navigating increasingly competitive markets,” said Bonnett. “Attack-A-Market provides a disciplined process for focusing investment where it can produce the greatest impact. It’s about helping professionals and organizations move beyond incremental growth and build lasting market leadership.”
To support the release, DeanHouston is launching a series of educational initiatives designed to help organizations put the methodology into practice. These include executive webinars, speaking engagements, strategic workshops, and additional thought leadership content focused on market expansion and growth strategy.
“Our goal has never been simply to publish a book,” added Dean. “Our goal is to help manufacturers think differently about growth. If Attack-A-Market inspires organizations to narrow their focus, deepen their expertise and discover opportunities they didn’t realize existed, then we’ve accomplished what we set out to do.”
Visit deanhouston.com/attack-a-market to learn more about the book or explore how the Attack-A-Market methodology can support your organization’s growth strategy.
About DeanHouston:
DeanHouston is a business-first marketing firm that enables growth-minded leaders steering technical product and services companies to leverage people, data and insights to build brands of enduring value that engage customers and accelerate sustainable growth. Equipped with a passion for client success, we leverage our unique blend of deep commercial expertise and creative excellence to deliver measurable results for businesses that manufacture greatness every day. Established in 1988 in Cincinnati, the company is headquartered in Covington, KY, with satellite offices in Chicago, Los Angeles, Nashville, Shanghai, and a strategic partnership in Stuttgart, Germany. Its Exhibit Logistics division is located in Hamilton, OH. To learn more about DeanHouston, visit deanhouston.com.
