warm thoughts


Written on: April 4, 2023

NEW MILFORD, Conn. – Cetane Associates is pleased to announce that Bob Williamson has joined its financial advisory firm as Director, effective April 1, 2023. Bob Williamson has spent the last thirty-plus years managing home services that include retail propane/delivered fuels, HVAC, plumbing, home security, swimming pool, lawn and tree care, and pest control industries. Much of his career has involved engagement in acquisitions, business consulting, and transition planning. Bob is a regular speaker at industry conferences and has served in leadership roles for industry associations.

Bob has worked with Moyer, a large Mid-Atlantic, residential service provider, for more than three decades. His role as General Manager of the company covered more than 25,000 customers and 250 employees. His breadth of experience and expertise developed as he traveled to visit many diverse service companies across the country looking for and sharing ideas that could help his company grow and prosper. Through this period, he handled over 40 pest control acquisitions. His skills bring value to Cetane clients who are seeking an experienced, professional advisor.

Currently, Bob serves on the Pennsylvania Pesticide Advisory Board, is Past President of the Lawn Care Association of Pennsylvania, and also is Past President of the Warrington PA Rotary Club. He holds a Bachelor of Science in Agronomy from Penn State University and an MBA from LaSalle University.

Barrett Conway, Managing Director and Principal of Cetane commented, “We are thrilled and fortunate to have Bob join our team. His interest in business excellence combined with his hands-on experience will add to Cetane’s strength as we expand our reach in home services industries. Strategically, Bob’s wealth of experience in the pest control M&A arena creates the ideal entry for Cetane into the pest management space. His credentials as a leader in pest control combined with his ability to connect with business owners—helping them achieve their goals—will enhance our value to our clients.”

About Cetane Associates

Cetane is a leading provider of financial advisory services to business owners in the home services industries. Clients engage Cetane to advise on sales, spin-offs, and acquisitions, as well as perform valuation and ad hoc corporate finance assignments. For more information, please visit www.Cetane.com.